Coffee Hour: Fair Trade in Real Life Business practice 12/18
Date: Saturday, December 18/2010
Resource Center of The Americas
From 10:00am to 11:45am
Description
What does Fair Trade mean in real life business practice?
Is it possible to be a successful company with a social mission in Latin America?
What sort of projects benefit communities that grow products for the US market?
Viana Muller, cofounder of Whole World Botanicals, will address these questions and more at the Saturday Coffee Hour, December 18, and will present a video on the challenges of being a social entrepreneur in Peru.
Whole World Botanicals has been importing herbs from the Central Sierra of Peru and the Amazon for almost two decades. Viana and co-founder Elena Rojas are committed to having everyone benefit from their socially responsible business, especially the producers and harvesters of herbs.
Biography:
Viana is an anthropologist and herbal expert. The company’s products (maca, cat’s claw, desmodium, graviola, camu among others) have benefited many. She has worked hard to insure that the growers also benefit. This is an inside look on what it takes to be a socially responsible player in the world of herbal products.
Facilitator:
Jackie Mosio, former RCTA board member, will introduce Viana at the Coffee Hour.
